I love funny commercials. The cavemen ads from GEIKO are great. Soon after these were aired, Progressive Insurance started airing commercials with a mentally unstable customer representative. Not only is she not funny, but she portrays the company as nuts. Why would a company spend millions of dollars on ads that show a customer representative who is insane? I guess this is a way to improve the image of the company’s customer service representatives. Perhaps they want to appeal to all those nuts we encounter everyday; it is a large market segment. My theory is that the former CEO of Lehman Brothers, Citibank or some other disaster is running Progressive Insurance and decided it would be fun to run another company into the ground so he could get into the Guinness Book of World Records and earn his bonus.